Financial Analysis Through Real Industry Lens
We teach the numbers behind business decisions. Not theory from textbooks, but patterns we've seen working with companies across sectors—retail, manufacturing, service industries. The kind that makes CFOs trust your work.
View Programme Details
What You'll Actually Learn
Most courses teach you formulas. We show you what those formulas mean when applied to real business problems. The autumn 2025 programme runs for eight months because that's what proper industry analysis requires.
Sector-Specific Patterns
Retail margins don't behave like SaaS margins. Manufacturing cashflow cycles look nothing like professional services. You need to recognize these differences before the numbers make sense. We spend weeks on this alone.
Reading Between Reports
Annual reports tell stories if you know where to look. We'll walk through dozens of real company filings—pointing out what management emphasizes, what they bury in footnotes, and where the actual risks hide.
Building Models That Work
Templates break under real-world pressure. You'll build forecasting models from scratch, test them against historical data, then learn why they still got it wrong. That's where the actual learning happens.
How We Approach Teaching
Every Tuesday evening and Saturday morning, we work through actual company situations. Not sanitized case studies—real businesses with messy data and incomplete information. Just like you'll face in practice.
- Small groups of six to eight people. You can't hide in a group that size, which means you actually learn the material instead of just attending sessions.
- We assign industry sectors each month. You become the class expert on automotive or pharmaceuticals or construction. Then you teach everyone else what matters in that sector.
- Weekly analysis assignments based on companies currently in the news. The feedback is detailed—sometimes longer than your original submission—because that's what improves your thinking.
- Guest sessions with working analysts who show their actual models, mistakes included. The messiness is the point.
Who's Actually Teaching
Seventeen years working in equity research and corporate finance gives you perspective on what matters. I've built models that informed billion-pound decisions and also built models that were completely wrong. Both experiences matter.
Martyna Ellis
Lead Instructor, Industry Financial Analysis
I spent a decade at mid-tier investment firms before moving into corporate FP&A roles. The shift from external analysis to internal forecasting taught me what actually drives business decisions versus what looks impressive in presentations. Now I teach both perspectives because you need both. My approach is direct—I'll tell you when your analysis misses the mark and exactly why. Former students say the feedback is tough but that's what prepared them for real analytical roles.
The Eight-Month Journey
Starting September 2025, we move through financial analysis systematically. Each phase builds on what came before. Rush it and the foundation cracks.
Months 1-2: Financial Statement Deep Dive
Reading balance sheets properly takes time. We dissect real company financials line by line until you can spot accounting choices, understand their implications, and ask the right questions about sustainability.
Months 3-5: Sector Analysis
Three months rotating through different industries. You'll understand why EBITDA margins mean different things in software versus retail, how working capital cycles vary, and what drives valuation multiples in each sector.
Months 6-8: Building Your Portfolio
Final quarter is your comprehensive analysis project. Pick a sector, analyze three competing companies, build comparative models, and defend your recommendations. This becomes your portfolio piece for job applications.